Design,
Research
& Strategy.
From concept to execution, helping organisations improve their reach, processes and offerings through better use of design, research and technology.
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Services
Expertise
PRODUCT: STRATEGY, DESIGN, MANAGEMENT
Helping product teams establish their mission, align with the company's strategic direction, surface customers insights and implement efficiency processes.
RESEARCH:
USER, MARKET
Strengthening the cogency of decisions and outcomes through efficiently gathering and surfacing upstream (discovery) and downstream (experiments) insights.
Brand: IDENTITY, STRATEGY, DESIGN
Crafting comprehensive strategies to define brand positioning, target audience, and messaging to ensure cohesive and impactful brand communication.
DESIGN, PRODUCT, TECH
Passion
for design.
And for crafting exceptional experiences that resonate with audiences worldwide. With a commitment to excellence and a keen eye for detail, I specialise in delivering tailored solutions that bring a proposition's story to life.
A collaborative approach ensures that every project is infused with authenticity, creativity, and strategic thinking, driving tangible results for the organisations and its customers.
Testimonials
What they say.
Discover what my clients and colleagues have to say about working together.
VITACCESS
I would highly recommend Frederic for his depth of knowledge and experience in the areas of UI/UX and product design. I had a very successful collaboration with him on a project that included updates to an existing design system and also additional accessibility considerations for WCAG AA+ compliance. His advice and final output were exceptional and delivered within the time and budget agreed. I wouldn't hesitate to work with Frederic in future, in fact I look forward to doing so.
JOHN SPINAGE
CTO
PRISMEA, MEDIDATA
I worked with Frederic for several years on a number of complex software products. He brought
great experience to our team, raised the quality of our UX considerably, and had a significant
impact in how UX and UI was approached across the company. Frederic established and lead a strong and respected UX team who were highly valued.
ANDREW SMITH
CTO
PADDY POWER
Fred embodies the principles of excellent user experience: he is clear, communicative, collaborative, creative & commercially-focused. In Paddy Power, he helped drive a sea-change in mentality, taking the preconceptions of innovation and UX and completely redefining & reinventing them.
His genuine enthusiasm, deep knowledge and experience were incredibly infectious. Fred's ability to listen, observe and derive insight before applying his sizeable creativity to producing achievable & impactful solutions make him a great asset in any team or company, regardless of industry or size.
neil campbell
CMO
MEDIDATA
To sum it up, one of the very best User Experience professionals that I've had the pleasure to work with. I worked with Frederic for a number of years at Medidata. Through collaboration and a drive to do the right thing, his team was given a seat at the table as a driving force.
He has an amazing ability to grasp new concepts and industries extremely quickly. He took to clinical research immediately and has this ability to gain buy-in/acceptance.
RICKY LAKHANI
CPO
BCSG
I had the pleasure to work with Frederic at BCSG. There he built a design team which focused on collaboration: working together and taking into account everyone’s opinion. He is a natural leader, and his great communication skills allow him to fight for his beliefs while at the same time bringing different teams / people together. Frederic was my mentor, and encouraged me to learn new techniques and implement new ideas.
froso ellina
Design Manager
MEDIDATA
Frederic is one of those design professionals who not only understand UI/UX but also has an excellent grip on the limitations / characteristics of a specific business domain. It is remarkable that he can equally well contribute to the details of a UI design all the way to strategic UI/UX conversations and decision making. Frederic is a pleasure to work with, not only at a personal level but also due to his capability to understand complex problems quickly and with very little context. As a leader he can inspire change and rally teams to support a common goal.
Yannis Katsaros
Product Director
