Client
Strengthening families, strengthening communities
Strengthening Families, Strengthening Communities is an inclusive evidence-based suite of parent programmes, designed to promote protective factors which are associated with good parenting, better outcomes for children and stronger co-parent relationships.
Project Details
Timeline
8 weeks
Website
Challenge
An online version of a programme that relies on in-person human connections
When COVID happened, this non-profit organisation saw its main source of funding, a parenting programme, stopped. They reached out with one main question: Is there a way to turn a 13-week in-person group programme into an online course for an audience who is not always computer literate, and are going going through one of the most stressful moment in their life (domestic violence, bankruptcy, social services intervention, recovering from drug abuse)?
Goal
Quality, course completion, satisfaction
Not compromising on content depth and quality, while making engaging an intuitive enough, so that completion on time rate is as high as with the in-person version.
Solution
We had to completely rethink the programme and ruthlessly remove unnecessary content and burden for the parents as well as the facilitators. We ended up with a new structure: 6 weekly released online courses, combined with weekly Zoom meetings with a facilitator and only up to 6 parents. We crafted each piece of the puzzle: branding, touch points for pre-enrolment, enrolment, post-enrolment (for facilitators and parents) and the interactive courses with a relentless focus on inclusivity, accessibility, and intuitiveness. We launched a complete LMS-CRM solution used by thousands of parents and only a handful of facilitators needed to run and manage the programmes and courses.
Result
Loved by parents and boroughs
98% of the parents enrolled found the course material very clear and understandable and the experience seamless The feedback exceeded expectations (especially considering that most of the parents initially enrolling dropped out of school young and English was not their first language). The online course also recieved the praise of a few governemental institutions, and an additional course, focusing on reducing parental conflict, was launched successfully.